I helped build up the Kraft Dinner social pages for a couple of years. This meant I got to come up with whacky video and merch ideas for one of Canada’s most iconic brands.
CHEDDAR TOGETHER
Hallmark movies are famously cheesy. So is KD. This Christmas we made the cheesiest, totally fake, Hallmark flick out there.
CW: Adam Vanderkolff
CC: Samuel Bird
CD: Damon Crate
kItchen island
We made the worlds cheesiest dating show taking place at a private island…a kitchen island. We even made a bunch more episodes.
CW: Adam Vanderkolff
CC: Samuel Bird
CD: Damon Crate
Couch Napkin
Gen-Z use their couch like a dinner table and furniture is expensive. To help them, we made a couch protector to make sure they would never have to fear stains again.
CW: Adam Vanderkolff
CC: Tamia Whittaker
CD: Damon Crate
KD Battleford
Battleford, SK were planning on using KD boxes to set the record for most food items toppled in a domino. They began raising KD for their food bank. We decided to double their goal and even sent them a really cool giant box to celebrate their achievement.
CW: Adam Vanderkolff
CC: Deanne Wint
CD: Damon Crate
Macklebox
The only thing dads love more than tools and fishing equipment is spending time with their families. So, we surprised some lucky dads with the Macklebox. A kit equipped with everything you need to make a pot of KD to share wherever you are.
CW: Adam Vanderkolff
CC: Deanne Wint
CD: Damon Crate
The Mac Track
To help remind students to eat dinner during exam season we made an original soothing Spotify track that lasts 7 minutes, the same amount of time it takes to make KD.
There I am on the cover! I even did the VO on the track itself.
CW: Adam Vanderkolff
CD: Damon Crate
The KD Lovers Pack
You and your loved one share a lot of things. Mac & cheese shouldn’t have to be one of them. We created the KD Lovers Pack, which holds two boxes and opens like a Valentine’s card, and gave them away to mac loving couples.
CW: Adam Vanderkolff
CC: Connor Cicci
CD: Damon Crate
Home Alone?
When you’re a kid, being home alone can be scary. When you’re a bigger kid, it’s awesome. We recreated this scene from the iconic Christmas flick with an older Kevin (me).
CW: Adam Vanderkolff
CC: Tamia Whittaker
CD: Damon Crate