I helped build up the Kraft Dinner social pages for a couple of years. This meant I got to come up with whacky video and merch ideas for one of Canada’s most iconic brands.
CHEDDAR TOGETHER
Hallmark movies are famously cheesy. So is KD. This Christmas we made the cheesiest, totally fake, Hallmark flick out there.
CW: Adam Vanderkolff
CC: Samuel Bird
CD: Damon Crate
kItchen island
We made the worlds cheesiest dating show taking place at a private island…a kitchen island. We even made a bunch more episodes.
CW: Adam Vanderkolff
CC: Samuel Bird
CD: Damon Crate
Macklebox
The only thing dads love more than tools and fishing equipment is spending time with their families. So, we surprised some lucky dads with the Macklebox. A kit equipped with everything you need to make a pot of KD to share wherever you are.
CW: Adam Vanderkolff
CC: Deanne Wint
CD: Damon Crate
The KD Lovers Pack
You and your loved one share a lot of things. Mac & cheese shouldn’t have to be one of them. We created the KD Lovers Pack, which holds two boxes and opens like a Valentine’s card, and gave them away to mac loving couples.
CW: Adam Vanderkolff
CC: Connor Cicci
CD: Damon Crate
