KOOL-AID X KOOL-Aid

When star cornerback Kool-Aid McKinstry was set to get drafted into the NFL, we knew we had to celebrate. We started by sending the Kool-Aid man himself to Kool-Aids draft party. Then we launched a Kool-Aid McKinstry limited edition flavour. Finally, to welcome him to his new home in New Orleans, we sent an OH YEAH truck to announce his arrival.

Copywriter: Adam Vanderkolff

Designers: Branson Schell, Daniel Corrigan

Creative Director: Daniel Szczepanek

Agencies: The Kitchen, Carat, Zeno Group